UA Manager (Chinese Market) (Gamedev)

TL;DR

UA Manager (Chinese Market) (Gamedev): Driving and scaling user acquisition for Hero Wars: Dominion Era on the Chinese market with an accent on local platform optimization and performance analysis. Focus on managing end-to-end campaigns on Tencent, Baidu, and 360, optimizing CAC, ROI, and LTV to scale growth.

Location: Remote or Hybrid (at official locations)

Company

hirify.global (GDEV) is an international gaming company and the creator of hits such as Hero Wars.

What you will do

• Own end-to-end UA initiatives for the Chinese market.
• Run and scale marketing campaigns across local platforms including Tencent, Baidu, and 360.
• Test hypotheses and optimize performance to scale successful channels.
• Analyze key metrics such as CAC, ROI, and LTV to drive data-driven decisions.
• Collaborate closely with product, analytics, and creative teams.

Requirements

• Strong experience in User Acquisition within gaming or digital products (mobile/web).
• Hands-on experience with Chinese advertising platforms (Tencent, Baidu, 360).
• Fluent Chinese and good English or Russian proficiency.
• Strong analytical mindset and ability to work independently.

Culture & Benefits

• Comprehensive healthcare program, including dental services or medical compensation, regardless of work location.
• Generous paid vacation days and sick leave for better work-life balance.
• Access to sports activities like yoga, football, and volleyball at official office locations.
• Opportunity for professional growth through online English language courses.
• Support for social initiatives and participation in global charity and sustainability projects.