Consumer Insights Manager (Starlink)

TL;DR

Consumer Insights Manager (Product Growth): Driving measurable improvements in Starlink's customer acquisition and conversion metrics using consumer research and rigorous experimentation with an accent on funnel optimization and A/B testing. Focus on identifying friction points in the purchase journey, developing customer personas, and translating qualitative insights into high-impact website optimizations.

Location: Hybrid (Bastrop, TX). Must be a U.S. citizen, lawful permanent resident, refugee, or asylee to comply with ITAR regulations.

Salary: $115,000 - $150,000 per year

Company

SpaceX is developing technologies to enable human life on Mars and provides global low-latency broadband internet via Starlink.

What you will do

• Lead the end-to-end consumer insights program for Starlink’s direct-to-consumer business.
• Design and execute research programs including surveys, in-depth interviews, and usability tests to uncover customer needs.
• Develop customer personas, journey maps, and behavioral segmentation frameworks to guide growth and product decisions.
• Own Starlink.com conversion and funnel performance KPIs, driving improvements in acquisition and checkout flows.
• Execute a high-velocity A/B testing roadmap from hypothesis development through statistical analysis and scaling.
• Build and maintain SQL dashboards to connect behavioral data with qualitative insights for executive reporting.

Requirements

• Bachelor's degree.
• 4+ years of experience in consumer insights, market research, growth experimentation, and A/B testing.
• Must be a U.S. person (Citizen, Green Card, Refugee, or Asylee) to meet ITAR export regulations.
• Demonstrated success in driving conversion metrics and running large-scale experiments.
• Availability to work extended hours and weekends as needed.

Nice to have

• 5+ years of experience in consumer tech, e-commerce, or subscription-based businesses.
• Advanced SQL skills and proficiency in Python.
• Experience working in early-to-growth stage startups with lean teams.
• Technical background in web product development.

Culture & Benefits

• Competitive base salary with potential for long-term stock or cash incentives.
• Comprehensive medical, vision, and dental coverage.
• 401(k) retirement plan and Employee Stock Purchase Plan.
• 3 weeks of paid vacation and 10+ paid holidays per year.
• Paid parental leave and sick leave.