ASO Specialist (Marketing)

TL;DR

ASO Specialist (Marketing): Leading strategies to improve visibility, discoverability, and conversion in the Apple App Store with an accent on keyword research, creative testing, and data-driven user acquisition. Focus on optimizing app metadata and creative assets to drive organic growth across multiple high-reach applications.

Location: Fully onsite in Lisbon, Portugal. Relocation support is available.

Salary: $60K – $100K

Company

hirify.global is a self-funded company building the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP) with over 100 million downloads worldwide.

What you will do

• Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
• Develop and test creative assets, including icons, screenshots, and app previews, to increase conversion rates.
• Analyze app store performance metrics and translate them into actionable insights.
• Monitor competitors and market trends to identify new growth opportunities.
• Collaborate with UA, Product, and Creative teams to align ASO strategies with broader marketing initiatives.
• Stay current with platform updates, industry best practices, and emerging ASO tools.

Requirements

• 3+ years of experience in ASO or mobile growth marketing.
• Strong understanding of the Apple App Store and Google Play ecosystems.
• Experience with ASO and analytics tools such as App Annie, Sensor Tower, and Data.ai.
• Data-driven mindset with the ability to turn insights into action.
• Excellent communication and collaboration skills.
• Must be based in Lisbon (onsite role).

Culture & Benefits

• Apple hardware ecosystem provided for work.
• Comprehensive top-tier Health and Life Insurance, Pension Fund, and childcare support.
• Transportation budget and Coverflex package for meal allowances and well-being.
• Free meals at the hub and Urban Sports Club membership.
• Annual Bonus and the Air Conference for team collaboration and growth.