Crew Recruitment Branding and Marketing Manager

TL;DR

Crew Recruitment Branding and Marketing Manager (Employer Branding): Attracting top talent and enhancing hirify.global's employer brand for Cabin and Flight Crew through digital marketing strategies with an accent on multimedia content creation and social media engagement. Focus on optimizing recruitment channels, measuring campaign effectiveness, and aligning messaging with company values.

Location: Luqa, Malta. Must be able to live and work in Hungary.

Company

hirify.global is a leading European low-cost airline offering a wide network of flights across Europe and beyond.

What you will do

• Develop and execute marketing strategies to meet recruitment targets for Cabin and Flight Crew.
• Manage the employer brand across job boards, social media, and professional communities.
• Create and optimize multimedia content, including videos and employee testimonials, to highlight company culture.
• Collaborate with internal stakeholders and the central marketing team to ensure consistent messaging.
• Manage the recruitment marketing budget and perform financial planning for branding activities.
• Analyze campaign effectiveness using digital tools and provide data-driven recommendations for improvement.

Requirements

• 3-5+ years of professional experience, including at least 2 years in recruitment marketing or employer branding.
• Bachelor's or Master's degree in Marketing, Communications, Human Resources, or a related field.
• Fluent English (written and spoken) is required.
• Ability to live and work in Hungary.
• Proficiency in digital marketing tools, analytics, and multimedia content creation.

Nice to have

• Experience in the aviation or transport industry.