Digital Experience Manager (Healthcare)

TL;DR

Digital Experience Manager (Healthcare): Planning and executing omnichannel marketing campaigns for healthcare organizations with an accent on martech integration and cross-functional delivery. Focus on optimizing customer journeys, leveraging data for personalization, and ensuring the flawless deployment of complex digital campaigns.

Company

A technology-led healthcare solutions provider focused on enabling healthcare organizations to be future-ready through innovation and collaboration.

What you will do

• Collaborate with cross-functional partners to translate brand strategies into functional omnichannel plans.
• Document requirements and oversee the implementation of digital campaigns across email, display, social, and SMS.
• Manage communication and delivery between brand teams, technical/content teams, and external agencies.
• Analyze campaign performance and KPIs in partnership with analytics teams to improve future outcomes.
• Advocate for the use of customer insights and signals to personalize marketing efforts and improve engagement.
• Drive operational efficiency and innovation by identifying process enhancements and staying current with emerging martech trends.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• Proven experience documenting business/technical requirements and executing successful omnichannel marketing campaigns.
• Proficiency in Salesforce Marketing Cloud, Salesforce DataCloud, Adobe Analytics, Tealium, and JIRA.
• Familiarity with martech integrations including DAM systems, CMS, CDP, and consent management platforms.
• Strong analytical and project management skills with the ability to handle multiple projects in a fast-paced environment.
• Excellent communication and interpersonal skills for effective collaboration in a matrixed setting.

Culture & Benefits

• Global fast-track career growth opportunities within a high-speed growth company.
• Mentorship from industry-leading experts at the intersection of healthcare and technology.
• Inclusive and diverse work culture committed to equal employment opportunity.
• Environment that celebrates entrepreneurship, passion, innovation, and empathy.