Paid Search & Social Manager (iGaming)

TL;DR

Paid Search & Social Manager (iGaming): Managing and optimizing paid acquisition campaigns across search, display, and social channels with an accent on ROI, efficient customer acquisition, and data-driven optimization. Focus on scaling high-performing campaigns, A/B testing creatives, and refining attribution models across multiple international markets.

Location: Hybrid in Tallinn, Estonia. Open to candidates based in the EU; residence permit sponsorship is available.

Company

Award-winning gaming company delivering sportsbook, casino, and poker platforms across international markets as part of the Sega Sammy Creation group.

What you will do

• Plan, launch, and optimize paid campaigns across Google Ads, Microsoft Ads, Meta, X, and other social platforms.
• Manage budgets and bidding strategies to maximize ROI and meet KPIs such as CPA, ROAS, CTR, and LTV.
• Conduct keyword research, audience targeting, and competitor analysis to drive high-quality traffic.
• Create and A/B test ad creatives, copy, and landing pages to continuously improve conversion rates.
• Analyze performance using Google Analytics, Looker Studio, and other BI solutions to deliver actionable insights.
• Collaborate with SEO, CRM, Affiliate, and design teams to align acquisition strategies.

Requirements

• 4+ years of hands-on experience managing and optimizing PPC or paid acquisition campaigns.
• Strong expertise in campaign setup, audience targeting, and conversion rate optimization.
• Proficiency with Google Analytics, Google Tag Manager, and data visualization tools.
• Fluency in English (verbal and written) is essential.
• Must be based in the EU.

Nice to have

• Experience in the iGaming industry.
• Bachelor’s degree in marketing, business, or a related field.
• Exposure to TikTok Ads and Snapchat Ads.

Culture & Benefits

• 28 days of vacation with flexible working hours.
• Monthly sports/health compensation and access to an in-house gym.
• Supplemental Training Program for professional growth and knowledge sharing.
• Dog-friendly office in the city center with complimentary fruits, beverages, and free parking.
• Comprehensive relocation support for a smooth transition.

Hiring process

• Interview, Technical Task, Second Interview, Background check, and Offer.