Senior Direct Response Copywriter (Health & Wellness)

TL;DR

Senior Direct Response Copywriter (Health & Wellness): Craft persuasive offers and copy for supplements across advertorials, landing pages, upsells, and ads with an accent on funnel optimization, conversion rates, and ROAS/LTV improvement. Focus on generating fresh hooks and claims, leveraging customer psychology research, and using AI tools for scalable production.

Location: United Kingdom Remote

Company

High-growth DTC Health & Wellness brand scaled to $100M+ annual sales in 5 years, serving 3M+ customers worldwide.

What you will do

• Identify funnel gaps and optimize copy, upsells, landing pages, and listicles to maximize ROAS and LTV.
• Generate fresh hooks, stories, arguments, and CTAs to outperform control ads based on testing data.
• Develop compliance-safe claims and mechanisms that differentiate products.
• Conduct research via surveys, polls, and competitor analysis to build customer personas and copy hypotheses.
• Collaborate with media buyers, designers, product leads, and editors on growth projects and cadences.
• Leverage AI tools like ChatGPT and Claude for research, prompts, and rapid iterations.

Requirements

• 5+ years in direct response copywriting for 8-9 figure DTC brands, ideally Health & Wellness/supplements
• Proven track record improving conversion rates, ROI via optimized copy; strong portfolio of long/short form, FB ads, landing pages, listicles.
• Framework for research: customer interviews, copymining, surveys, reviews for psychological triggers.
• Experience with AI tools (Claude, ChatGPT) for research and copy production.
• Collaborative skills for cross-functional teams.

Culture & Benefits

• OKRs, KPIs, and data-driven environment focused on measurable results.
• Part of high-growth journey with A-players building leading DTC brands.
• Weekly/monthly creative cadences and testing roadmaps.