Product Lead (Mobile)

TL;DR

Product Lead (Mobile): Leading a product vertical for a natural face care app with an accent on full product lifecycle management from discovery to GTM. Focus on designing A/B experiments, conducting user research, and utilizing behavioral analytics to drive product adoption and growth.

Location: Remote

Company

hirify.global develops tech-powered consumer applications, including Luvly, a natural face care app focused on face yoga and massage routines.

What you will do

• Own a product vertical from discovery through delivery and iteration.
• Uncover product opportunities via user interviews, usability tests, behavioral analytics, and market research.
• Design and run A/B experiments, interpret results, and make ship/kill decisions.
• Write clear specifications and collaborate closely with engineering and design teams.
• Contribute to GTM strategy and develop launch plans, positioning, and messaging with the marketing team.
• Measure post-launch success and iterate based on data and user feedback.

Requirements

• 3+ years of product management experience in consumer mobile apps.
• Proven experience across the full product lifecycle, from discovery to go-to-market.
• Strong data skills in cohort and funnel analysis, using tools like Amplitude daily.
• Experience conducting user research, interviews, and usability sessions independently.
• Ability to transform industry and market trends into clear product strategies.
• English proficiency: C1+ required.

Nice to have

• Experience with subscription consumer products (LTV, retention, churn).
• Experience in Tier-1 markets.
• Background in wellness applications.
• Familiarity with habit-forming product design.
• AI and personalization product experience.

Culture & Benefits

• Remote work arrangement.
• Strong ownership mindset where you drive outcomes independently.
• Environment that thrives on solving hard and complex problems.
• Results-driven culture measuring success by impact rather than output.
• Focus on delivering intuitive and impactful user experiences.