Creative Copywriter (Insurtech)

TL;DR

Creative Copywriter (Insurtech): Developing brand narratives and high-conversion copy for digital ads, social media, and product content with an accent on storytelling and brand voice consistency. Focus on crafting scroll-stopping hooks, scripts for short-form video, and aligning creative concepts with performance metrics.

Location: On-site in Petaling Jaya, Selangor, Malaysia

Company

A leading insurance platform in Southeast Asia digitizing the insurance industry and building AI-integrated applications.

What you will do

• Write compelling copy for campaigns, digital ads, social media, landing pages, and product content.
• Develop brand narratives, messaging frameworks, and tone-of-voice guidelines to strengthen identity.
• Produce scripts and storylines for short-form videos (TikTok, Instagram) and podcast-style formats.
• Collaborate with designers and video producers to bring creative concepts to life.
• Research cultural trends and viral content styles to identify storytelling opportunities.

Requirements

• 1–3 years of experience in brand, content, or creative writing (fresh graduates with strong portfolios are welcome).
• Strong portfolio showcasing creative writing, scripts, storytelling, or digital content.
• Deep understanding of social media behavior and engagement drivers.
• Excellent command of English (Malay is a plus).
• Must be based in or able to work on-site in Malaysia.

Nice to have

• Experience writing for podcasts or large-scale creative campaigns.
• Familiarity with storyboarding, creative direction, or basic video editing.
• Passion for media, culture, and entertainment content.

Culture & Benefits

• Competitive compensation package.
• High creative ownership across multiple formats and channels.
• Exposure to regional audiences and cross-country marketing.
• Fast-moving, collaborative environment with a flat organizational structure.