Social Media, PR & Communications Director (Gamedev)

TL;DR

Social Media, PR & Communications Director (Gamedev): Own and elevate social media, PR, and communications as a cohesive storytelling engine that builds trust, improves player sentiment, and drives organic growth with an accent on community-led campaigns and reputational management. Focus on setting strategy, leading the team, and aligning cross-functionally with product and marketing.

Location: Hybrid model - WFH combined with office presence at Stockholm (Södermalm)

Company

Developer of Star Stable Online, one of the world's most popular MMORPGs targeted at tween and teen girls, with 150 employees at HQ in Stockholm.

What you will do

• Set vision, strategy, and priorities for social media, PR, and communications.
• Shape and protect the brand across social, PR, and communications channels.
• Lead and develop the social media and community team.
• Drive community-led campaigns including UGC, referrals, and collaborative creation.
• Oversee PR planning, execution, announcements, and media relations.
• Manage public sentiment, reputational risk, and define success metrics for engagement and reach.
• Work cross-functionally with product, game, legal, and marketing teams to create shareable stories and events.

Requirements

• 10+ years senior leadership experience in social media, PR, or communications
• Experience leading teams
• Experience in gaming, entertainment, or youth-focused brands
• Experience with highly engaged online communities
• Full professional proficiency in English (written and verbal)

Nice to have

• Experience managing public sentiment and reputational risk
• Background in PR, journalism, or brand communications
• Relevant degree or equivalent in communications, marketing, or media

Culture & Benefits

• 30 vacation days plus 3 additional squeeze days
• Pension and insurance plan mimicking ITP1 with parental pay top-up at 90%
• Health allowance of 5000 SEK per year
• Hybrid working model at office in Södermalm GameDev cluster
• Fitness discount at SATS gym and company workout classes
• Dog-friendly office