Creative Design Lead

TL;DR

Creative Design Lead: Lead a multidisciplinary design studio shaping visual expression for brands across campaigns, retail, digital and brand touchpoints with an accent on translating brand strategy into visual directions, design systems and product storytelling. Focus on guiding teams from concept to execution, mentoring designers, managing workflows and championing innovation in AI, motion and 3D tools.

Location: Based in Den Bosch, the Netherlands. Hybrid: 3 days in office, 2 days remote. Working remotely from other countries is not possible. Must already have legal right to work in the Netherlands; no sponsorship for permits.

Company

Member of the PUMA Group, hirify.global is a licensee partnering with global brands like PUMA, Levi’s, Tommy Hilfiger, BMW Motorsport and F1 teams to create products in essentials, fanwear and lifestyle categories.

What you will do

• Lead, inspire and develop a team of 2D/3D designers across graphic, digital, campaign and spatial design.
• Translate brand strategy and briefs into visual directions, design systems and compelling storytelling.
• Partner with Creative Director and cross-functional teams to define and elevate creative direction.
• Oversee design from concept to execution, ensuring on-brand, on-time delivery.
• Coach designers, manage studio workflow and foster collaborative culture.
• Present concepts to stakeholders and stay ahead of trends in fashion, retail and design.

Requirements

• Bachelor’s in Graphic Design or equivalent + 8+ years experience, including 3+ years leading teams.
• Proven leadership in 2D/3D design across campaigns, retail and digital; strong portfolio.
• High proficiency in Adobe Creative Suite and Figma; awareness of motion/3D workflows.
• Fluent English; strong communication, strategic mindset and organizational skills.
• Based in Netherlands with legal work right; no remote from other countries or visa sponsorship.

Nice to have

• Experience in complex multi-brand environments.
• Dutch language skills.
• Curiosity for AI and emerging tools.

Culture & Benefits

• Flexible 38-40 hour week with option for extra holidays (up to 40) or higher pay.
• Annual bonus, 8% holiday allowance, pension, employee insurances.
• Hybrid model (3 office/2 home days), flexible hours, home office allowance.
• Low-cost lunch, free fruit, commute options (bike/NS card/car), employee discounts.
• International team (50+ nationalities), wellbeing activities, gym, social events.
• e-learnings, training budget, legendary company events.