Senior Content Manager (Content Strategist)

TL;DR

Senior Content Manager (Content Strategist): Define and guide content strategy across demand generation, conversion, lifecycle, onboarding and relationship management with an accent on brand positioning, messaging frameworks and scalable content systems. Focus on synthesizing customer research and insights into storytelling narratives, establishing measurement frameworks and leveraging AI for research, ideation and production.

Location: Sydney NSW, Australia (hybrid work model)

Company

Leading financial operations company providing global business accounts, payments to 180 countries in 30+ currencies, currency risk management, corporate cards and integrations with accounting/HRIS software.

What you will do

• Lead brand narrative and content strategy, translating commercial priorities into themes and campaigns.
• Shape brand positioning and messaging frameworks with Art Director for consistent voice and tone.
• Collaborate with Brand, Product Marketing, Creative and Growth teams to deliver marketing strategies.
• Synthesize research, insights and data into content roadmaps and storytelling narratives.
• Design scalable content frameworks for channels like website, SEO/AEO, webinars, social media and thought leadership.
• Lead, mentor and develop content team while influencing senior stakeholders.

Requirements

• 5–8+ years in Senior Content or Content Strategy roles for product-led SaaS, agency or start-up B2B brands.
• Experience leading and mentoring content teams.
• Portfolio showing commercial impact and integrated storytelling (social, tutorials, case studies, product narratives).
• Familiarity with AI-enabled content workflows.
• Strong cross-functional collaboration, communication and influence skills.
• High ownership mindset in ambiguity; resilient, curious and adaptable.

Culture & Benefits

• Hybrid work model with work-life balance and flexibility in an inclusive, diverse culture.
• Learning opportunities including leadership training, secondments, internal mobility and online library.
• Make a Difference program with volunteer days, matched giving and charity nominations.
• Reward and recognition through global/regional awards, milestones and shout-outs.
• Employee-led events for wellbeing, celebrations and team get-togethers.
• Benefits including 16 weeks gender-neutral parental leave and birthday leave.