Senior Website Analyst (E-Commerce Management)

TL;DR

Senior Website Analyst (E-Commerce Management): Analyze customer journeys in high-traffic online shop and define KPIs for success measurement with an accent on funnel optimization and actionable insights. Focus on generating growth levers from data, supporting A/B tests for CRO, and ensuring precise tracking in post-cookie era.

Location: Karlsruhe (hybrid with home office option)

Company

Leading European provider of cloud infrastructure, hosting services, and e-commerce solutions for SMBs, operating in 18 markets across Europe and North America.

What you will do

• Define data strategy and KPIs for customer journey analysis in the online shop.
• Generate actionable insights, identify funnel friction points, and provide optimization recommendations.
• Support CRO team with statistical analysis for A/B tests and evaluate impact on CLV.
• Collaborate with Data Engineering on tracking architecture and data quality.
• Prepare analyses for management to inform decision-making.

Requirements

• 5+ years in Web Analytics or Digital Analytics, ideally in high-traffic e-commerce or SaaS
• Proficiency in Adobe Analytics, Google Analytics 4, Matomo; SQL; BI tools like Tableau or Looker
• Deep knowledge of attribution models, customer journeys, web technologies (HTML, JS, CSS)
• Proactive mindset to question data and improve processes
• Fluent communication in German and English

Culture & Benefits

• Hybrid model with home office and flexible trust-based hours
• Modern office with good transport, subsidized canteen, free drinks
• Employee discounts, events like summer/winter parties, workshops
• Numerous training opportunities and health programs (sports courses)