Campaign & Audience Analyst (Marketing)

TL;DR

Campaign & Audience Analyst (Marketing): Turning Big Data insights into practical targeting strategies to improve campaign performance with an accent on audience segmentation and hypothesis testing. Focus on analyzing behavioral signals, recommending optimal audience selection, and converting campaign results into actionable business insights.

Location: Remote-first within Ukraine (optional office visits)

Company

Ukraine's leading mobile operator specializing in data-driven business solutions.

What you will do

• Analyze client briefs and business objectives to develop audience hypotheses and targeting approaches.
• Research and map potential audience sources including events, apps, websites, and behavioral signals.
• Recommend optimal audience selection and segmentation for promo campaigns.
• Analyze campaign performance and convert results into actionable insights and improvement steps.
• Prepare analytical briefs and requirements for the Data Analysis team for deep-dive research.
• Advise B2B sales teams and clients on effective targeting strategies and realistic performance expectations.

Requirements

• 2+ years of experience in digital marketing, media research, or other data-driven marketing environments.
• 2+ years of experience in campaign analysis, marketing analytics, or customer insights roles.
• Strong analytical mindset with experience forming and testing hypotheses.
• Ability to translate complex campaign data into clear, practical business recommendations.
• Must be based in Ukraine to align with company operations and optional office visits.

Nice to have

• Basic knowledge of SQL.
• Experience with CRM and direct communication channels such as SMS, email, and push notifications.

Culture & Benefits

• Remote-first work format with flexible working hours.
• Competitive salary and performance-based bonuses.
• Comprehensive medical and life insurance.
• Paid vacation and sick leave.
• Professional growth and career development opportunities within a supportive team.