Copywriter (Arabic & English)

TL;DR

Copywriter (Arabic & English): Crafting compelling Arabic content for social media, campaigns, websites, and digital ads with an accent on impactful storytelling, sharp messaging, and culturally relevant communication. Focus on translating brand strategies into engaging bilingual messaging, adapting copy across formats, and ensuring consistency in tone and brand identity.

Location: Cairo, Egypt (hybrid, office around four days a week)

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Develop creative Arabic copy for social media, campaigns, websites, and digital ads
• Support writing and adapting English copy as required
• Translate brand strategies into engaging, on-tone messaging in Arabic and English
• Collaborate with designers, strategists, and account managers on integrated campaigns
• Adapt copy for various formats including captions, visuals, scripts, and headlines
• Proofread and edit content to maintain linguistic and creative standards

Requirements

• Native or fluent Arabic speaker with exceptional writing skills
• Strong command of English writing (good to very good level)
• Strong understanding of Arabic dialects (Egyptian dialect a plus)
• 2–4 years of copywriting experience (agency preferred)
• Ability to write in different tones: witty, emotional, informative, sales-driven
• Familiarity with social media trends and digital content formats

Nice to have

• Experience in scriptwriting for reels, ads, or video content
• Background in marketing, communications, or advertising
• Ability to contribute to creative concepts and campaign ideation

Culture & Benefits

• Hybrid work approach with office presence around four days a week
• Competitive medical, vision, dental insurance, and group retirement plans
• Significant paid time off and employee mental health awareness days
• Access to global WPP networks, employee resource groups, and in-office events
• Preferential partner discounts and opportunities for growth and learning