Marketing Head (Medical Devices)

TL;DR

Marketing Head (Medical Devices): Develop and implement divisional marketing strategy by analyzing marketing data and customer insights with an accent on planning, budgeting, product lifecycle, and go-to-market strategies. Focus on defining value propositions, segmenting customers, managing KOLs, and leading the marketing team to achieve business objectives.

Location: Onsite in Shanghai, China

Company

World-leading medical technology company operating in China since 1985 with nearly 2,000 employees across over 70 cities.

What you will do

• Plan and establish divisional marketing strategy aligned with business unit goals, manage budgets, and optimize ROI.
• Define marketing strategies, customer segmentation, value propositions, and brand communication.
• Identify key products for China market, analyze portfolio, and plan product lifecycle from launch to end-of-life.
• Develop go-to-market plans including market access, pricing, KOL management, and supporting activities.
• Build and coach marketing team, provide feedback, and foster performance-driven culture.

Requirements

• Bachelor's degree or above, preferably in medical or clinical field
• 10+ years in medical marketing, with 3+ years in product management
• 5+ years leadership experience
• Proficiency in English speaking and writing

Culture & Benefits

• Annual health check
• Traditional Chinese festival gifts or benefit points
• Sports club
• Critical Illness Care Fund
• Inclusive, respectful, and equal working environment

Hiring process

• Application review by Talent Acquisition
• Interviews: phone, video, and in-person
• Regular updates and feedback throughout
• Seamless onboarding upon selection