Account Manager, Implementational Planning

TL;DR

Account Manager, Implementational Planning (Media): Translating client media strategies into detailed actionable plans across digital, audio, VOD, AV with an accent on cross-channel execution, optimization, and performance measurement. Focus on applying OASIS framework, analysing performance data, implementing media testing, and coordinating post-campaign insights.

Location: Manchester, United Kingdom. Hybrid approach with teams in the office around four days a week. UK based role requiring right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open.

What you will do

• Support Account Directors in delivering integrated planning and activation, preparing implementational responses, and maintaining client/partner relationships.
• Translate high-level media strategies into tactical cross-channel plans and integrated roadmaps aligned with brand/performance goals using OASIS framework.
• Contribute to cross-channel optimisation, implement measurement and media testing frameworks, analyse performance data, and coordinate PCA insights.
• Implement and test new tools/technologies like AI-driven optimisation using WPP Open and Open Intelligence.
• Collaborate with Account Directors, Comms Planners, Strategists, and activation specialists for unified execution.

Requirements

• Proven experience in media planning, digital activation, or implementational planning for complex client accounts.
• Solid understanding of cross-channel planning (digital, audio, VOD, AV), data analysis, media testing, and client support. Right to work in the UK required.
• Knowledge of full media landscape, core buying platforms, planning/optimisation tools including WPP Open.
• Strong analytical skills for performance optimisation and awareness of AI-driven tools.
• Collaborative mindset with proactive problem-solving and market trend awareness.

Culture & Benefits

• Hybrid work with four days in office fostering creativity, collaboration, and connection.
• Competitive medical, dental, vision insurance, group retirement plans, significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, mental health awareness days, partner discounts.
• Emphasis on core values: leading collectively, open environment, optimistic growth.
• Equal opportunity employer committed to inclusive culture and career progression.