Integrated Campaigns Lead (Security)

TL;DR

Integrated Campaigns Lead (Security): Leading inbound strategy and acting as a bridge between Product Marketing and Sales to design and execute Security campaigns that drive growth. Focus on refining the ideal customer profile, building the customer journey, and scaling digital channels to reach security audiences.

Location: Any location, United States

Salary: $128,000/year - $165,000/year

Company

hirify.global is the world's first Active Insurance provider designed to help prevent digital risk before it strikes.

What you will do

• Develop and operationalize a calendar of campaigns for the Security business, targeting key audiences with alignment from Product Marketing, Content, and Sales.
• Lead security audience customer journeys, providing insights on impact and weighing in on segmentation to reach audiences more effectively.
• Ensure digital channels are optimized to hit inbound goals, balancing brand awareness and top-of-funnel targeting strategy.
• Partner with Channel Sales and Field Marketing teams to accelerate the Field and Events strategy with better campaign integration.
• Work with analytics and data teams to stand up campaign dashboards for greater visibility and alignment on channel performance and campaign progress against goals.
• Incorporate experimentation into campaigns, testing messaging and creative to establish new baselines for audience insights and engagement.

Requirements

• 8+ years in Digital Marketing, Demand, Integrated Campaigns, ABM, or Field Marketing, ideally with experience scaling at a growing company marketing to a tech audience.
• Familiarity with direct and indirect go-to-markets, including working with Channel Sales and MSPs.
• Comfort with multiple GTM channels, audiences, and motions with hands-on expertise in digital distribution and paid channels (SEM, display, paid social).
• Experience owning a budget and reporting on outcomes.
• Comfortable building with AI and familiar with AEO/AI discoverability.
• Experience rallying cross-functional groups and good Project Management principles.

Culture & Benefits

• 100% medical, dental, and vision coverage.
• Flexible PTO policy.
• Annual home office stipend and WeWork access.
• Mental & physical health wellness programs.
• Competitive compensation and opportunity for advancement.
• Remote-first, highly inclusive culture that welcomes people from diverse backgrounds.