Senior Paid Ads Manager (Web3)

TL;DR

Senior Paid Ads Manager (Web3): Planning, launching, and optimizing performance marketing campaigns across major ad platforms with an accent on data-driven decision-making and user acquisition. Focus on managing budgets, conducting A/B testing, and analyzing campaign performance to drive growth for a leading crypto platform.

Location: Hybrid (Shanghai, China / Hong Kong, SAR)

Company

hirify.global is the most established crypto brand in the Philippines, providing a regulated mobile platform for cryptocurrency trading and financial services to over 18 million users.

What you will do

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
• Monitor campaign budgets, KPIs, and performance against acquisition goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify actionable insights.
• Prepare performance reports for internal teams and stakeholders.
• Collaborate with creative and product teams to align ad strategies with business objectives.

Requirements

• 5 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong skills in data gathering, analysis, and reporting using tools like Excel, Google Sheets, or Data Studio.
• Deep understanding of performance marketing metrics such as CTR, CVR, CPI, CAC, ROAS, and ARPU.
• Knowledge of audience targeting, keyword strategy, and attribution models.
• Experience with analytics platforms like Firebase, Appsflyer, or Google Analytics.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.

Culture & Benefits

• Opportunity to work cross-functionally to create a direct impact on customer experience.
• Be part of a fast-growing organization with a vision to expand territories outside APAC.
• Work in a culture that welcomes new ideas backed by data to drive meaningful change.
• Clear opportunities for career advancement within a scaling organization.