SERM / SEO Specialist (Brand Reputation)

TL;DR

SERM / SEO Specialist (Brand Reputation): Managing brand presence in search results and ensuring a controlled SERP through content strategy and link building with an accent on satellite site networks and user engagement signals. Focus on optimizing behavioral signals, building backlink profiles, and ensuring efficient indexation for ranking growth.

Location: Remote (Must be located within approximately ± 4 hours of CET)

Company

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Manage search visibility for branded queries and ensure a balanced, controlled SERP.
• Build and manage satellite site networks targeting key search terms.
• Create and distribute content specifically addressing review, trust, and legitimacy search intent.
• Develop and manage comprehensive backlink profiles across relevant platforms.
• Optimize behavioral signals, including CTR, dwell time, and user engagement.
• Promote brand content on external platforms, review sites, forums, and UGC environments.

Requirements

• 3+ years of experience in SERM and brand reputation management.
• Advanced capabilities in link building and experience working with satellite site networks.
• Deep understanding of branded SERPs, user intent, and indexation processes.
• Fluent Russian language proficiency for professional communication.
• Location: Must be within ± 4 hours of CET time zone.

Culture & Benefits

• Remote work environment promoting a healthy work-life balance.
• Unlimited paid time off (PTO) to prioritize well-being.
• Paid national holidays.
• Company-provided MacBook for all employees.
• Flexible Independent Contractor Agreement offering autonomy and tax advantages.

Hiring process

• Application review (typically 3-5 days).
• Recruiter Screening (40 minutes).
• Hiring Manager Interview (60 minutes).