Creative Director (Fashion)

TL;DR

Creative Director (Fashion): Guiding creative strategy and conceptual thinking for China campaigns across print, video, digital, and experiential channels with an accent on brand architecture and storytelling. Focus on generating new business opportunities, scaling global campaigns, and managing high-standard creative talent.

Location: Based in Hong Kong; must be eligible to work in HK SAR. Relocation to Shanghai mentioned.

Company

Hypemaker is a global, award-winning, full-service creative agency that empowers brands to stay relevant in the cultural landscape through visual presentation and curated content.

What you will do

• Lead creative strategy and conceptual thinking for multichannel campaigns (print, video, digital, events) targeting the China market.
• Oversee and guide creative leads, approve work, and collaborate with the Brand Partnership team for pitches.
• Develop branding and marketing campaigns with a focus on street fashion and brand architecture strategy.
• Manage capacity and efficiency of internal and external creative resources to ensure timely project execution.
• Identify and track new business opportunities and maintain relationships with industry leaders and ad agencies.
• Hire and inspire creative talent to maintain high creative standards within the company.

Requirements

• Bachelor's degree in Design or a related discipline.
• 7-10 years of experience in an advertising agency or brand creative studio.
• Must be eligible to work in HK SAR.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Proven experience in multimedia storytelling and scaling campaigns globally.
• Ability and willingness to engage in frequent business travel.

Nice to have

• Knowledge of illustration, motion graphics, animation, and 3D rendering.
• Experience with video production and animation implementation.

Culture & Benefits

• Opportunity to work with a global, award-winning creative agency.
• Engagement with a global talent network and high-profile brands.
• Hybrid work environment.
• Focus on street fashion and cultural relevance.