Global Product Marketing Manager (B2B SaaS)

TL;DR

Global Product Marketing Manager (B2B SaaS): Developing and executing the GTM strategy for automated B2B account acquisition and self-service features within the partner platform with an accent on scaling partner onboarding and retention. Focus on translating complex partner needs into product strategy and driving commercial growth through automated partner journeys.

Location: Copenhagen, Denmark

Company

hirify.global is a mission-driven certified B Corp operating the world's largest B2C marketplace for surplus food to fight global food waste.

What you will do

• Lead the B2B Go-to-Market (GTM) strategy and launch execution for all new partner-facing features and major platform updates.
• Develop differentiated product positioning and messaging to translate technical capabilities into tangible commercial benefits for partner segments.
• Coordinate a unified B2B lifecycle strategy (Acquisition, Activation, Growth, Retention) by leveraging CRM and Marketing Cloud automations.
• Influence the B2B product roadmap through quantitative and qualitative market research and deep analysis of partner pain points.
• Drive sales and partner enablement by creating segment-specific collateral and training commercial teams on new product functionality.
• Establish and track KPIs for self-service features to measure commercial impact on Partner LTV and CAC efficiency.

Requirements

• Proven experience in Product Marketing, Sales Enablement, or B2B Growth Marketing, specifically within B2B SaaS or Marketplaces.
• Demonstrated success in scaling GTM strategies for B2B self-service products with measurable commercial impact.
• Expertise in using CRM and Marketing Automation platforms to translate commercial data into scalable marketing strategies.
• Strong stakeholder management skills with the ability to build consensus across Product, Sales, and Partner Success teams.
• Ability to operate autonomously and manage complex global projects in a fast-paced environment.
• English: High proficiency required for presenting to and influencing senior leadership.
• Location: Must be based in Copenhagen, Denmark.

Culture & Benefits

• Opportunity to work in an ESG-centric social impact company and certified B Corp.
• Professional development opportunities within a fast-growing scale-up environment.
• Extra parental leave and additional days off beyond local legislation for significant life events.
• Health insurance and pension plans provided according to the country of employment.
• Values-driven team culture with regular social events and a monthly free Surprise Bag.