TL;DR

Lifecycle Marketing Copywriter (CRM): Crafting and refining user-centric messaging across CRM channels to drive traveller engagement, loyalty, and long-term value. Focus on building seamless end-to-end customer journeys, utilizing AI tools to scale content production, and implementing data-driven experimentation to optimize conversion rates.

Location: Hybrid, based in Edinburgh.

Company

A global travel search platform helping millions of travellers find flights, cars, and hotels through innovative digital tools.

What you will do

Craft and refine engaging content for core features like Price Alerts and Drops.
Design cohesive, personalized messaging across email, push, and in-app channels.
Drive experimentation through A/B and multivariate testing to improve campaign performance.
Collaborate with designers to create scroll-stopping campaigns and intuitive user flows.
Leverage AI tools to evolve content quality while maintaining a human, brand-consistent tone.
Tailor communication strategies for diverse audience segments and behavioral triggers.

Requirements

Experience in marketing copywriting or content design within digital product environments.
Practical knowledge of CRM channels including email, push, or in-app notifications.
Strong understanding of content design principles and user-centered thinking.
Ability to work collaboratively across cross-functional product and marketing teams.
Interest in applying behavioral psychology and data-driven insights to content strategy.
Interest in leveraging AI and automation to scale content creation workflows.

Culture & Benefits

Inclusive global workplace with a commitment to diversity and accessibility.
Competitive parental leave policies, including a minimum of 24 weeks for birth parents.
Focus on a curious, caring team culture with no corporate fluff.
Practical support for reasonable adjustments and accessibility in the hiring process.
Opportunity to work on a globally recognized travel product with significant user impact.