Director, Insights, NBA (Gamedev)

TL;DR

Director, Insights, NBA (Gamedev): Providing strategic leadership and vision for the NBA hirify.global franchise’s global research initiatives with an accent on developing infrastructure and narratives that support a player-first approach. Focus on scaling insight tools, deepening understanding of the Total Addressable Market (TAM), and ensuring player-centric data informs franchise strategy and global marketing resonance.

Location: Must come onsite 3 days a week in our Novato, CA HQ location.

Salary: $176,600.00 - $261,380.00 per Year

Company

hirify.global Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world.

What you will do

• Identifies, develops, and scales industry-leading insight tools through vendor prioritization and in-house development in partnership with the internal Data Science and Experimentation team.
• Coordinates deep-dive research to broaden the organization's understanding of current players and the Total Addressable Market (TAM) to identify new growth opportunities.
• Uses advanced insight tools and player knowledge to advise, influence, and champion a player-first approach across Marketing, Commercial, and Product business unit initiatives.
• Collaborates with senior leadership and VP-level stakeholders to ensure player insights are integrated into the 1–3 year franchise roadmap.
• Directs the global NBA Insights team, encouraging a culture of technical excellence and overseeing the career development of management-level reports.

Requirements

• Ability to architect a long-term technical and narrative insights roadmap.
• Proven experience influencing senior leadership through high-impact storytelling.
• Skill in building collaborative bridges between Research, Data Science, and Business Unit stakeholders.
• 8-10 years of experience in insights, analytics, or consulting, with extensive experience in the video game or sports industry.
• Mastery of managing significant functional budgets and leading multi-level management teams.
• Proven track record of scaling insights infrastructure and driving player-first cultural change.

Nice to have

• You have an active interest in sports and/or gaming.

Culture & Benefits

• Inclusive work environment.
• Dedicated to diversity and inclusion.
• Encouraging teams to Come as You Are and do your best work!