Paid Media Lead, Digital Media (Starlink)

TL;DR

Paid Media Lead, Digital Media (Starlink): Managing global paid media campaigns for Starlink's B2C and B2B products with an accent on campaign strategy, optimization, and performance reporting. Focus on driving efficient campaign results through data analysis, A/B testing, and collaboration with marketing, product, and finance teams.

Location: Must be willing to work in office five days per week

Salary: $85,000.00 - $120,000.00/per year

Company

SpaceX is actively developing the technologies to make human life on Mars possible.

What you will do

• Drive and optimize global paid media campaigns based on CAC and LTV across various digital marketing channels.
• Manage audience targeting, keyword research, competitive analysis, messaging, creative development, and reporting.
• Drive creative asset ideation and optimization with internal and external teams.
• Develop experimentation roadmap to improve performance and uncover new opportunities through A/B testing.
• Monitor campaign performance against business goals and provide recommendations to drive incremental growth.
• Establish channel forecasts and budget recommendations to adjust campaign strategies.

Requirements

• Bachelor’s degree.
• 3+ years of experience in performance media, paid social, paid display, and paid search in e-commerce or verticals with performance/direct response objectives.
• Must be willing to work in office five days per week.
• Must be available to work extended hours and weekends, as needed.
• Must be a U.S. citizen or national, U.S. lawful, permanent resident (aka green card holder), Refugee under 8 U.S.C. § 1157, or Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State.

Nice to have

• Deep understanding of paid media and strong knowledge of the media industry.
• Bachelor’s degree in business, economics, marketing, e-commerce, or a related field.
• 5+ years of direct, hands-on experience managing media buying, optimization, and strategic planning preferably for paid search and display channels.
• Experience with analytics platforms like Google Analytics.

Culture & Benefits

• Eligible for long-term incentives, in the form of company stock or long-term cash awards, as well as potential discretionary bonuses and the ability to purchase additional stock at a discount through an Employee Stock Purchase Plan.
• Access to comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short and long-term disability insurance, life insurance, paid parental leave, and various other discounts and perks.
• Accrue 3 weeks of paid vacation and will be eligible for 10 or more paid holidays per year.