Product Marketing Manager (MedTech)

TL;DR

Product Marketing Manager (MedTech): Driving the commercial strategy and go-to-market execution for dental scanning and CAD/CAM solutions with an accent on portfolio positioning, cross-functional orchestration, and sales enablement. Focus on translating complex technical requirements into compelling customer value propositions and managing product lifecycles within a global market.

Location: Must be based in or able to commute to Copenhagen, Denmark (Hybrid: up to 2 days per week from home).

Company

hirify.global is a global MedTech leader providing award-winning 3D scanning and CAD/CAM solutions for the dental and hearing industries.

What you will do

• Define and execute go-to-market strategies for integrated solution portfolios.
• Lead continuous market and competitor analysis to refine product positioning and messaging.
• Translate technical product data from R&D into actionable sales narratives and sell-in decks.
• Collaborate cross-functionally with Product Management, Legal, Regulatory, and Scientific Affairs.
• Plan and execute industry events to drive segment-specific engagement and product adoption.
• Create enablement materials and playbooks to support sales teams in multi-product conversations.

Requirements

• 2-4 years of marketing experience in a global organization.
• Excellent communication skills in English (oral and written).
• Proven experience developing complex projects within B2B and B2C GTM models.
• Strong stakeholder and project management capabilities.
• Ability to translate technical terminology into relevant consumer-facing messaging.
• Background in business marketing, communications, or brand management.

Nice to have

• Knowledge of the MedTech industry.
• Specific experience within the dental industry.

Culture & Benefits

• International work environment with over 50 nationalities in the Copenhagen office.
• Flexible work/life balance including a hybrid work policy.
• Attractive healthcare package provided.
• Daily breakfast and lunch prepared by private chefs.
• Active social culture with various social clubs and monthly events.
• Central office location near Kongens Nytorv.