Head of CRM (iGaming)

#vacancy #CRM
📣 We're Hiring — Head of CRM
📍 Limassol, Cyprus · Full-time On-site

Topcotek is looking for a Head of CRM to own our full retention engine across the iGaming lifecycle. This is a performance-driven, high-ownership role — you won't just run campaigns, you'll architect the systems that keep players engaged and growing in value.

🔧 What you'll own

→ Full ownership of Smartico — journeys, automations, campaigns, bonus workflows
→ Lifecycle strategy across Email, SMS, Push, and in-app channels
→ Advanced segmentation using behavioral and RFM data
→ Early-life retention, redeposit rates, and reactivation flows
→ Structured A/B testing across messaging, timing, and offers
→ CRM performance reporting with clear, actionable insights
→ Cross-functional collaboration with Product, Marketing, and Support

✅ What we're looking for

🔴 Must-have: iGaming lifecycle marketing experience
🔴 Must-have: Hands-on Smartico experience (mandatory)
✔️ Proven CRM, email/SMS automation, and player segmentation skills
✔️ Deep understanding of onboarding, reactivation, and churn prevention
✔️ Data-driven mindset — comfortable with cohort analysis and campaign reporting

🎁 What we offer

🚀 Full CRM ownership with direct impact on KPIs
💰 Competitive salary
🏖 22 days annual leave + public holidays
🌍 Visa support for international hires
🏢 Modern office in central Limassol, minutes from the sea
💪 On-site gym
🧠 Collaborative international team that rewards innovation
☕️ Positive team culture — regular events and a great vibe

Interested? Drop us a message or apply via Показать контакты