Director Digital Communications

TL;DR

Director Digital Communications: Leading the transformation of the global digital communications ecosystem, ensuring measurable business impact with an accent on DXP, UX/UI, MarTech stack, analytics, and AI-driven discoverability. Focus on strengthening customer journeys, accelerating lead generation, and supporting data-led decision making across the business.

Location: Lund, Sweden

Company

hirify.global commits to making food safe and available, everywhere; and they protect what's good – protecting food, protecting people, and protecting the planet.

What you will do

• Lead a multi‑year global DXP migration, overseeing complex integrations, analytics implementation and platform stabilisation to create a modern, scalable digital foundation.
• Implement a new operating model between the business and GIM to support and continuously improve this platform.
• Build and evolve a high‑performing digital ecosystem that empowers Communications Managers to deliver impactful, insight‑driven campaigns that accelerate engagement and business value.
• Drive continuous optimisation and A/B testing across all digital channels, ensuring real‑time performance monitoring, testing and data‑led improvements.
• Own the paid media infrastructure and agency governance, ensuring ad platforms, tracking and integrations operate flawlessly, and guiding how the media agency activates within them.
• Partner with GIM to shape the long‑term digital roadmap, aligning architecture, governance and lifecycle planning to ensure stability, scalability and business impact.

Requirements

• Extensive experience (10+ years) spanning marketing, communications and technical digital roles, with the ability to translate complex business needs into integrated digital solutions.
• Proven success leading large‑scale digital projects
• Strong technical fluency across MarTech, analytics, automation, UX and paid media platforms, and the ability to connect these into one coherent ecosystem.
• Experience in an international corporate environment and relevant working areas
• Stakeholder engagement and alliance building expertise
• Demonstrated ability to drive continuous optimisation, using data, experimentation and insight‑driven decision‑making.
• University degree; preferably in Information Management, Communications, Business Administration, or Marketing
• High proficiency in English

Culture & Benefits

• A variety of exciting challenges with ample opportunities for development and training in a truly global landscape.
• A culture that pioneers a spirit of innovation where our industry experts drive visible results.
• An equal opportunity employment experience that values diversity and inclusion.
• Market competitive compensation and benefits with flexible working arrangements.