Senior Data Strategist (Marketing)

TL;DR

Senior Data Strategist (Marketing): Leading complex data initiatives and driving value for client-agency relationships with an accent on first-party data, private retailer networks, and AI-assisted planning. Focus on architecting client market roadmaps, guiding data partnerships, and advising client marketing leaders.

Location: Onsite in Helsinki, Finland

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Lead client data strategy tied to business outcomes (revenue, media efficiency, customer value).
• Architect client market roadmaps linking outcomes to capabilities (AI, audience products, measurement).
• Advise client marketing, media, data, and commerce leaders.
• Own client outcomes and data strategy application across teams.
• Shape clients’ vision for modern data strategy.

Requirements

• 7+ years in data-driven marketing (media/advertising, consulting, AdTech/MarTech).
• Fluent in English and Finnish.
• Hands-on with 1PD/2PD/3PD data, clean rooms, CDPs, DSPs, analytics, and AI/ML concepts.
• Skilled in defining KPIs, learning agendas, and incrementality frameworks.
• Strong program & change management skills across multi-workstream initiatives.
• Excellent communicator and stakeholder manager.

Culture & Benefits

• Access to world-class training, tools, data, and systems from WPP.
• A fantastic network of skilled and supportive colleagues from around the globe.
• A commitment to putting people first with high-quality leadership.
• Extended occupational healthcare and benefits that include a phone allowance, complimentary breakfast in the office, and lunch plus sports & culture benefits.
• Holiday bonuses according to company policy.

Hiring process

• Send your CV, cover letter and salary expectation.
• Applications will be reviewed as they come in and kick off the interview process when qualified candidates are found.