TL;DR

Marketing Manager (Igaming): Developing and executing high-impact branding, media, and user journey initiatives for Betano in Brazil with an accent on 360° campaigns, media strategy, and user acquisition. Focus on leading multidisciplinary teams, optimizing marketing investments based on data, and managing complex projects in a competitive regulatory environment.

Location: Must be based in or able to work from São Paulo, Brazil (Hybrid: 3 days in office/2 days remote)

Company

%hirify_global% is a leading global GameTech company powering the Betano brand across 20 markets with a diverse team of over 2,700 professionals.

What you will do

Design and execute high-impact integrated marketing campaigns including TVC, OOH, and digital media.
Develop data-driven media strategies to drive user acquisition, engagement, and conversion.
Lead and develop a multidisciplinary marketing team to achieve business outcomes.
Collaborate with local and global stakeholders to align on branding and performance objectives.
Approve creative assets, media plans, and partnership proposals.
Monitor and report on business KPIs and performance metrics to leadership.

Requirements

Relevant years of experience in marketing with a bachelor’s degree in Marketing, Business, or Communications.
Solid expertise in 360° campaigns, branding, and various media channels (TVC, OOH, Digital).
Proven leadership experience in managing multidisciplinary teams and large budgets.
Advanced or fluent English proficiency.
Strong analytical mindset with a focus on data-driven decision-making.
Ability to deliver high-quality results under pressure in a competitive industry.

Nice to have

Experience in highly competitive digital industries such as betting, fintech, e-commerce, or CPG.
Previous experience working in international or global organizations.
Passion for sports.

Culture & Benefits

Hybrid work model with a 3-office/2-home split.
Competitive salary and performance-based bonus scheme.
Comprehensive private health and dental insurance for employees and family.
Life insurance and monthly meal allowance.
Access to multi-sports card and commuting allowance.
Professional development through 360° feedback and unlimited Udemy access.