Associate - Data Analytics

TL;DR

Associate - Data Analytics: Supporting the delivery of intelligence and insights projects based on audience planning, media behavior, and consumer insights with an accent on data analysis, report writing, and dataset management. Focus on leveraging proprietary and secondary data and research tools to provide data and insights to clients and stakeholders.

Location: Hybrid, teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Be the point person for audience and media behavior understanding, insights generation, data and analytics.
• Help design, generate, and implement sustainable hirify.global service plans for bespoke or ad-hoc projects or custom business intelligence.
• Generate and interpret data via tools (e.g., ATL – Nielsen and Kantar; Digital – Sysomos, Global Web Index; Research & Insights – Audience Origin, Open Media Studio (OMS), OMA, DPAM).
• Develop thorough analytic, insights, and audience and market intelligence reports with actionable learnings and recommendations.
• Create and present compelling recommendations with the use of data and consumer insights.
• Be the trusted advisor of our client leaders and key clients for communications needs revolving around data analysis and audience and media behavior and tools usage.

Requirements

• Apply theory and practice behind data-driven insight.
• Become familiar with the internal and external analytics tools and research sources available.
• Have an in-depth understanding of the business problems of assigned verticals, their context, and their communications environment.
• Weave data into compelling stories built around meaningful and relevant consumer insights.
• Support development of new opportunities within the hirify.global framework to optimize hirify.global intelligence service offerings.

Culture & Benefits

• Tap into the global WPP Media & WPP networks to pursue your passions, grow your networks, and learn at the cutting edge of marketing and advertising.
• Participate in a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance.
• Enjoy significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.