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Описание вакансии
TL;DR
Lead Product Marketing Manager (EdTech): Developing and executing marketing strategies for exam preparation products with an accent on driving sales growth and differentiation from competitors. Focus on managing a team, optimizing media planning across various channels, and analyzing marketing funnel performance to improve key metrics.
Локация: удаленная работа с территории РФ, но есть офис в Москве.
Компания
«Фоксфорд» is a product EdTech company providing online education for schoolchildren, their parents, and teachers.
Что делать
- Develop strategies and quarterly focuses for the "Exams" direction, emphasizing sales growth and differentiation from competitors.
- Manage a team of two product marketers and a project specialist.
- Organize media planning across various channels (Performance, CRM, SEO, Influence, etc.) and form an optimal marketing mix.
- Build marketing funnels from hypothesis to launch.
- Work with end-to-end analytics and attribution, understanding the reasons for the growth and fall of metrics.
Требования
- Experience as a product marketer in EdTech, specifically in exam preparation (EGE/OGE).
- Experience in line management.
- Ability to decompose strategic goals into specific initiatives and tasks.
- Experience in media planning and marketing budget management.
- Familiarity with building marketing funnels.
- Ability to analyze metrics and identify reasons for growth/decline based on proxy indicators.
Культура и преимущества
- Work on a product that you can be proud of in a socially significant educational segment.
- Official employment, competitive white salary, compensation for sick leave and vacations, and a quarterly bonus of up to 1 salary.
- MacBook Air provided.
- DMS after the trial period, an online library from MIF, corporate foreign language courses, paid external training, and discounts on Foxford products.
- Accredited as an IT company.
Процесс найма
- Interview with a recruiter.
- Interview with the marketing manager.
- Offer.
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