Senior Social Media Manager (Wellness)

TL;DR

Senior Social Media Manager (Wellness): Leading the evolution of social media strategy and creative output for a wellness and fitness brand with an accent on driving engagement and commercial impact. Focus on managing national and local campaigns, delivering high-impact content for TikTok and Instagram, and mentoring a team of specialists.

Location: Hybrid (3 days office) in London

Salary: £55,000–£70,000

Company

An organization within the wellness and fitness industry investing heavily in its brand and digital presence.

What you will do

• Define and deliver a comprehensive national and local social media strategy.
• Lead, mentor, and develop a team of two specialists.
• Create and produce high-impact content across TikTok and Instagram.
• Drive influencer campaigns with a strong focus on measurable ROI.
• Partner cross-functionally to integrate social media with PR and paid media efforts.

Requirements

• 5+ years of experience in social media within a corporate setting.
• Proven track record of strategy development on TikTok and Instagram.
• Demonstrable experience linking social media performance to commercial outcomes.
• Strong stakeholder management and agency collaboration skills.
• Hands-on content creation and production capability.
• Ability to work in a hybrid model in London (3 days office per week).

Culture & Benefits

• High level of ownership and influence over brand strategy.
• Opportunity to shape social media functions within a growing organization.
• Leadership responsibility with direct reports.
• Exposure to integrated marketing, PR, and paid media campaigns.
• Commitment to equal opportunity and a merit-based working environment.