Marketing Manager (Thailand)

TL;DR

Marketing Manager (Thailand): Developing and executing full-funnel marketing initiatives for Tinder Thailand with an accent on Gen Z audience growth, campaign management, and performance optimization. Focus on leading local test-and-learn agendas, managing cross-functional creative workflows, and driving measurable impact in the Thai dating market.

Location: Must be based in Bangkok, Thailand (Hybrid)

Company

hirify.global is a leading provider of dating products, including Tinder, dedicated to fostering meaningful connections across diverse global cultures.

What you will do

• Plan and execute culturally relevant social-first campaigns targeting Thai Gen Z and young millennials.
• Manage integrated marketing initiatives across paid, owned, and earned media channels.
• Localize and optimize creative assets for both brand and performance marketing.
• Lead local test-and-learn agendas to improve campaign relevance and growth results.
• Analyze campaign performance data to generate actionable insights and future recommendations.
• Coordinate with finance, legal, PR, product, and regional stakeholders to ensure executional excellence.

Requirements

• 7+ years of experience in marketing, growth, or brand roles within consumer-facing sectors.
• Deep understanding of Thai consumer culture and youth social trends.
• Proven track record in full-funnel campaign management and performance marketing.
• Strong data analysis skills with the ability to identify insights from large datasets.
• Professional fluency in Thai and English (written and verbal).
• Experience working effectively within a fast-paced, matrixed, and international environment.

Nice to have

• Background in app marketing, consumer internet, or subscription-based businesses.
• Experience executing growth experiments across new media channels or pilot programs.

Culture & Benefits

• Opportunity to shape global product brand identity in a key growth market.
• Collaboration with diverse regional and global teams.
• Exposure to high-impact strategic initiatives and direct reporting to country leadership.
• Dynamic and fast-paced work environment in one of the world's most vibrant dating markets.