Director, Brand Strategy & Operations

TL;DR

Director, Brand Strategy & Operations (Consumer Tech): Leading regional brand strategy, portfolio management, and marketing operations across hirify.global’s Asia-Pacific portfolio with an accent on driving sustainable growth across the full marketing funnel. Focus on translating global strategies into locally relevant frameworks, orchestrating product marketing and CRM initiatives, and leveraging data to optimize brand performance across diverse Asian markets.

Location: Singapore (Hybrid)

Company

hirify.global is a global leader in dating technology, operating a diverse portfolio of brands including Tinder, Hinge, and OkCupid with the mission of sparking meaningful connections worldwide.

What you will do

• Manage the regional brand portfolio strategy to ensure clear positioning and differentiation across multiple markets.
• Translate global brand strategies into market-relevant regional frameworks, balancing consistency with local cultural nuances.
• Own regional product marketing and CRM strategy, ensuring alignment between product features and local audience needs.
• Execute strategic partnerships that strengthen brand equity and accelerate market growth.
• Establish KPIs and measurement frameworks to inform data-driven decision-making for both local teams and global headquarters.
• Mentor regional and local teams while fostering a high-performance, collaborative culture.

Requirements

• Minimum 10+ years of experience in brand strategy, marketing, or leadership within consumer tech, digital platforms, or FMCG.
• Proven experience managing multiple brands or portfolios across diverse regions.
• Deep expertise in full-funnel marketing, covering brand, performance, product, and CRM lifecycle management.
• Strong understanding of Asia-Pacific markets, regional growth dynamics, and cultural nuances.
• Exceptional communication skills in English, with the ability to influence senior global and local stakeholders.
• Highly analytical mindset with experience utilizing data to drive operational actions.

Nice to have

• Fluency in additional Asian languages.
• Advanced expertise in Product Marketing or CRM within the consumer tech sector.

Culture & Benefits

• High-impact leadership role within a global organization managing category-defining brands.
• Exposure to a diverse portfolio of products including Tinder, Hinge, and The League.
• Collaborative environment spanning global, regional, and local cross-functional teams.
• Opportunity to influence long-term investment and growth strategies in high-growth markets.