Senior Programmatic Media Buyer (RTB)

TL;DR

Senior Programmatic Media Buyer (RTB): Managing and scaling large-scale programmatic campaigns across multiple ad networks with an accent on RTB auction dynamics, audience segmentation, and bidding strategies. Focus on optimizing ROI for CPC/CPM campaigns, conducting deep-dive performance analysis, and mentoring junior team members.

Location: Based in Nicosia or Paphos, Cyprus (hybrid work available)

Company

An established digital services company focused on performance-driven products and internet technology advancements.

What you will do

• Plan, execute, and optimize complex programmatic RTB campaigns across diverse ad networks and formats.
• Develop and implement advanced bidding strategies, audience frameworks, and scaling methodologies.
• Perform deep-dive data analysis to identify performance patterns, inefficiencies, and growth opportunities.
• Collaborate on tracking architecture and advanced measurement setups including GA4 and attribution models.
• Forecast campaign performance, manage budget pacing, and present strategic insights to leadership.
• Mentor junior buyers and coordinate with creative teams to guide data-backed testing roadmaps.

Requirements

• 5+ years of hands-on experience in programmatic media buying on RTB platforms.
• Proven track record managing large budgets and delivering strong ROI on CPC/CPM campaigns.
• Deep understanding of RTB auctions, bidding logic, and multi-channel programmatic environments.
• Proficiency with complex tracking setups like post-backs, server-to-server tracking, and attribution.
• Strong analytical skills with expert-level Excel/Sheets and ability to forecast performance.
• Must be based in or able to work from Cyprus.

Nice to have

• Experience with SQL or BigQuery.
• Proficiency with advanced reporting dashboards like Tableau or Power BI.

Culture & Benefits

• Competitive monthly salary with a performance-based bonus scheme.
• Flexible working hours with a hybrid/work-from-home policy.
• Generous leave policy including 25 days annual leave and 5 sick days.
• Provident Fund Scheme.
• Support for professional development, including access to industry conferences and learning resources.