Senior Google Ads Specialist

TL;DR

Senior Google Ads Specialist (Marketing): Managing and scaling high-impact paid search operations across multiple channels including Search, Shopping, and YouTube with an accent on bidding strategies, budget allocation, and complex performance analysis. Focus on driving campaign performance through rigorous A/B testing, automation implementation, and data-driven optimization to align with business growth objectives.

Location: Must be based in or able to commute to Paphos or Nicosia, Cyprus (Hybrid/Remote scheme available)

Company

An established digital services company dedicated to evolving products through the latest internet technologies and trends.

What you will do

• Take strategic ownership of Google Ads campaign strategy and execution.
• Plan and optimize cross-channel campaigns including Display, Performance Max, and YouTube.
• Implement advanced bidding strategies, account structures, and targeting approaches.
• Analyze complex performance data to optimize budgets and drive strategic decisions.
• Conduct comprehensive audits and performance reviews to identify growth opportunities.
• Mentor junior team members and implement best practices across all campaigns.

Requirements

• 5+ years of experience managing Google Ads in performance-driven environments.
• Relevant degree in Business, Marketing, or a related discipline.
• Current Google Ads Certifications.
• Deep understanding of tracking, GA4, GTM, and attribution frameworks.
• Proficiency in automation tools such as Ads Scripts, API workflows, or Ads Editor.
• Advanced Excel/Google Sheets skills for modelling and forecasting.

Nice to have

• Experience with SQL, Tableau, or Looker.
• Familiarity with PPC/SEO tools like SEMrush or Ahrefs.
• Strong understanding of CRO principles and landing page optimization.
• Knowledge of additional languages.

Culture & Benefits

• Competitive monthly salary with a performance-based bonus scheme.
• Flexible working hours with a hybrid work-from-home policy.
• Up to 25 days of annual leave plus 5 sick days.
• Provident Fund scheme.
• Access to industry conferences and continuous learning resources.
• Supportive environment with opportunities for professional growth.