TL;DR

Specialist, Demand Generation (B2B): Developing and driving multi-channel demand generation programs to support customer acquisition and expansion with an accent on email marketing, automation, and account-based marketing. Focus on building data-driven lifecycle experiences, optimizing paid advertising campaigns, and leveraging analytics to improve program performance.

Location: Toronto, ON, Canada

Salary: $62,400–$78,000 annually + 8% target incentives

Company

%hirify_global% is a software-focused IT solutions and services provider dedicated to helping organizations innovate through cloud adoption and technology-enabled workplace transformation.

What you will do

Build and optimize email marketing and automation programs using Salesforce Marketing Cloud.
Design and manage account-based marketing campaigns across paid advertising channels like LinkedIn.
Analyze campaign performance against baseline metrics and provide actionable recommendations for optimization.
Coordinate media buying and demand generation initiatives with B2B marketing partners.
Manage end-to-end campaign execution including vendor management, timelines, and deliverables.
Ensure brand consistency across all marketing programs and integration between CRM and automation platforms.

Requirements

3+ years of experience in digital marketing or demand generation within a B2B environment.
Proficiency with Salesforce Marketing Cloud for email automation and reporting.
Proven track record in managing account-based marketing and paid advertising campaigns.
Strong analytical skills using tools like Google Analytics or PBI to drive data-informed decisions.
Excellent project management skills with the ability to manage multiple stakeholders and timelines.
Must be based in or able to work in Toronto, Ontario, Canada.

Nice to have

Experience with behavioral analytics platforms like Amplitude.
Familiarity with experimentation frameworks.

Culture & Benefits

Comprehensive medical and dental care plus an employee and family assistance program.
Financial security through RRSP/DPSP retirement savings plan with company matching.
Generous paid time off including vacation, sick leave, parental leave, and volunteer days.
Flexibility in work scheduling to support work-life balance.
Collaborative, high-performing culture recognized as a Great Place to Work for 20 consecutive years.