Country Manager

TL;DR

Country Manager (Market Expansion): Leading the launch, development, and operational scaling of ride-hailing and marketplace services in Ethiopia with an accent on P&L management, user growth, and market strategy. Focus on executing business initiatives, analyzing performance metrics, and building local partnerships to drive sustainable market expansion.

Location: Must be based in Ethiopia (Hybrid)

Company

hirify.global is a global technology company challenging injustice by providing fair-priced mobility and delivery services across 48 countries.

What you will do

• Own the full lifecycle of business operations, including launch, growth, and market performance in Ethiopia.
• Manage the country P&L, ensuring financial targets and key business metrics are met.
• Develop and execute market-specific strategies based on local insights and competitor analysis.
• Drive user acquisition, engagement, and retention through strategic initiatives and MVPs.
• Collaborate with cross-functional teams including product, marketing, operations, and legal to scale the business.
• Represent the company locally and build strategic partnerships to strengthen market presence.

Requirements

• Bachelor’s or Master’s degree in Business, Economics, Mathematics, or a related field.
• Minimum 3 years of experience in ride-hailing, marketplaces, delivery, or e-commerce tech companies.
• Proven track record in managing market or country-level business performance.
• Strong analytical skills with experience in financial modeling and forecasting.
• Upper-intermediate English proficiency required.
• Willingness to travel as needed.

Culture & Benefits

• Annual contract structure with transition to indefinite contract after the second year.
• Medical aid provided according to company policy.
• Paid annual leave as per local labor law.
• Financial assistance available for major life events.