Senior Paid Social Specialist (Marketing)

TL;DR

Senior Paid Social Specialist (Marketing): Managing and optimizing high-performance social media advertising campaigns for global brands with an accent on strategic platform selection, budget allocation, and creative performance analysis. Focus on mentoring junior team members, developing platform best practices, and driving transformational client growth through data-driven insights.

Location: Must be based in or able to work from the Stockholm or Gothenburg offices (Hybrid: ~4 days/week in office; Must have legal right to work in Sweden).

Company

hirify.global is an AI-driven marketing operating unit providing creative personalization, media intelligence, and data-backed advertising solutions for world-leading brands.

What you will do

• Manage and oversee large-scale social media advertising accounts.
• Develop and execute comprehensive advertising strategies, including platform selection, KPIs, and targeting.
• Optimize campaign performance across Facebook, LinkedIn, TikTok, Snapchat, and Pinterest.
• Mentor junior specialists, providing operational guidance and ensuring client profitability.
• Analyze campaign results and present strategic recommendations to clients and internal teams.
• Collaborate cross-functionally to identify improvement areas and innovative creative solutions.

Requirements

• 2-3 years of experience in full-funnel social media buying, ideally within a media agency or with an advertiser.
• Excellent proficiency in Facebook Ads Manager and strong knowledge of LinkedIn, TikTok, Snapchat, and Pinterest.
• Strong analytical skills and experience working with performance dashboards and reporting tools.
• Excellent English communication skills (written and spoken).
• Must have the legal right to work in Sweden.
• University degree or relevant education in digital marketing.

Culture & Benefits

• Comprehensive benefits including a SEK 3,000 wellness allowance and 30 days of annual vacation.
• Commitment to employee growth through WPP global network learning and development programs.
• Professional stability guaranteed by collective bargaining agreements (kollektivavtal) covering pension and insurance.
• 37.5-hour workweek with additional benefits like half-days and flexible holiday leave (klämdagar).
• Collaborative hybrid environment focused on creativity and team connection through regular social and wellness initiatives.

Hiring process

• Initial CV review and interviews.
• Technical assessment/testing phase.
• Ongoing selection and interview process.