Senior Smm Specialist (iGaming)

TL;DR

Senior Smm Specialist (iGaming): Manage and grow social media presence and paid campaigns for the Kenyan market with an accent on gambling compliance and data-driven optimization. Focus on creating culturally relevant content, influencer collaboration, and performance analysis to scale effective campaigns.

Company

Malta-based startup with 15+ years of iGaming industry experience and a network of 1,400 professionals across 10+ countries.

What you will do

• Develop and execute SMM strategy for the Kenyan market
• Manage brand presence across Facebook, Instagram, TikTok, X, and other platforms
• Plan, launch, and optimize paid social campaigns within gambling advertising policies
• Collaborate with local influencers, external creatives, and HQ
• Analyze performance metrics using Google Analytics, Tableau, and DV360
• Run A/B tests and scale high-performing campaigns

Requirements

• Location: Must be able to work with the Kenyan market
• 3+ years of SMM experience
• Experience in iGaming, betting, or online casino
• Strong knowledge of gambling compliance and restrictions
• Hands-on experience with organic and paid social media platforms
• Fluent English required