TL;DR

Senior Data Analyst (Gamedev): Optimizing user acquisition and creative strategies for global mobile music games with an accent on statistical analysis and actionable insights. Focus on leveraging complex datasets to identify user behavior patterns, conducting independent research, and driving data-driven decisions across marketing and creative teams.

Location: Must be based in Ho Chi Minh City, Vietnam

Company

A leading interactive music game publisher from Southeast Asia with over 3.5 billion downloads globally.

What you will do

Lead UA and creative data initiatives to optimize campaign performance.
Apply advanced analytical techniques and machine learning to uncover user behavior patterns.
Collaborate with marketing and creative teams to provide data-backed recommendations.
Construct and maintain performance dashboards and data documentation.
Partner with Data Engineering teams to ensure high-quality data and efficient pipeline operations.

Requirements

Must be based in Ho Chi Minh City
5+ years of experience in data analysis, preferably in gaming or mobile marketing.
Strong analytical and critical thinking skills.
Proficiency in SQL and data visualization tools like Looker, Tableau, or Power BI.
Solid understanding of mobile UA metrics such as CPI and ROAS.
English proficiency required for reporting and presentations.

Nice to have

Basic knowledge of machine learning techniques including regression and classification.
Experience working with BigQuery or big data platforms.
Deep understanding of statistical inference like hypothesis testing and confidence intervals.

Culture & Benefits

Competitive salary with annual performance bonuses.
Flexible working hours with an allowance of 12 work-from-home days per year.
Comprehensive health and well-being support including an Employee Assistance Program.
Extensive personal learning budget and internal training sessions.
Active, music-centered company culture with regular team events and music activities.