Pega Cdh Business Analyst

TL;DR

Pega CDH Business Analyst: Gathering, analyzing, and documenting requirements for customer engagement and decisioning initiatives with an accent on translating business needs into functional specifications and supporting configuration and validation of customer decisioning logic within Pega CDH. Focus on improving personalization and campaign effectiveness and ensuring solutions align with business objectives and regulatory requirements.

Location: Dubai, United Arab Emirates

Company

hirify.global is a company (one sentence description is missing).

What you will do

• Collaborate with business stakeholders to gather, analyze, and document requirements for customer engagement and decisioning initiatives.
• Translate business needs into functional specifications for Pega CDH solutions.
• Work with technical teams to design decision strategies, Next-Best-Action frameworks, and engagement policies.
• Support configuration and validation of customer decisioning logic within Pega CDH.
• Participate in user story creation, backlog grooming, and sprint planning in Agile environments.
• Analyze customer data and engagement strategies to improve personalization and campaign effectiveness.

Requirements

• Strong experience as a Business Analyst in Pega environments, preferably with Pega CDH.
• Good understanding of Pega Customer Decision Hub concepts such as Next Best Action (NBA), Decision Strategies, Arbitration, Engagement Policies, Adaptive Models.
• Experience in requirement gathering, BRD/FRD documentation, and process analysis.
• Familiarity with Agile/Scrum methodologies.
• Strong communication and stakeholder management skills.

Nice to have

• Experience with customer analytics, marketing automation, or decisioning platforms.
• Knowledge of data models, APIs, and integration concepts.
• Pega Business Architect (BA) or CDH certification is a plus.
• Experience in banking, financial services, telecom, or retail industries.