Senior Marketing Segmentation Analyst (B2B)

TL;DR

Senior Marketing Segmentation Analyst (B2B): Developing and optimizing audience segmentation strategies to drive revenue growth and ABM effectiveness with an accent on targeting precision, data quality, and campaign ROI. Focus on leading AI-enabled reporting, refining ideal customer profiles, and collaborating across marketing and sales teams to improve overall data integrity.

Location: Must be based in or able to commute to Heredia, Costa Rica (Hybrid)

Company

hirify.global is a global leader in data and technology, helping businesses and consumers manage financial opportunities and risks through advanced analytics and software solutions.

What you will do

• Define and execute outbound segmentation strategies using intent and buyer stage data.
• Develop frameworks for prioritization and exclusions to maximize targeting efficiency.
• Analyze segment performance across verticals and personas to provide actionable insights via dashboards.
• Manage AI-enabled ABM reporting using 6sense and marketing automation platforms.
• Drive data integrity initiatives and job title normalization in partnership with global teams.
• Collaborate cross-functionally with Sales, Demand Gen, and Operations stakeholders.

Requirements

• 4+ years of experience in B2B marketing, segmentation, or marketing operations.
• Hands-on experience with CRM systems, specifically Salesforce.
• Proficiency with Marketing Automation Platforms, specifically Eloqua.
• Strong detail-orientation with a proven track record in data integrity.
• Ability to manage multiple stakeholders and adapt to shifting priorities.
• Must be able to work in a hybrid capacity from Heredia.

Nice to have

• Familiarity with AI-enabled marketing tools or predictive analytics platforms.
• Previous experience leading data governance or normalization projects.

Culture & Benefits

• Comprehensive DEI and people-first culture recognized by Great Place To Work.
• Focus on professional development and career growth.
• Emphasis on work-life balance and employee wellness.
• Collaborative environment with opportunities for volunteering and recognition.