TL;DR
Media Portfolio Manager (Marketing): Shape and execute data-driven media strategies for hirify.global TV Licensing, optimizing multi-channel campaigns across paid and owned platforms to drive sales and revenue. Focus on crafting precise media content, analyzing audience data, and managing stakeholder communications to improve campaign efficiency and impact.
Location: London (Hybrid)
Salary: £45,000 - £68,700
Company
hirify.global is a leading public service broadcaster committed to informing, educating, and entertaining audiences with inclusive and diverse content.
What you will do
- Maximise efficient use of paid and owned media strategies aligned with creative briefs.
- Craft engaging media for digital and social platforms to ensure optimal audience reach and sales impact.
- Analyse campaign performance data and provide recommendations for continuous improvement.
- Implement tailored media strategies across Paid Social, Digital, OLV, Audio, OOH, and TV platforms.
- Optimise campaigns by adjusting to audience behaviour changes and managing stakeholder communications.
- Ensure operational excellence in broadcast playout services, maintaining quality and compliance.
Requirements
- Location: Must be based in or able to work hybrid in London, UK
- Significant experience in media planning within broadcasting, advertising, media, or integrated marketing agencies.
- Proven ability to lead and influence senior management towards impactful media outcomes.
- Strong strategic thinking with ability to translate vision into practical media strategies.
- Expertise in promotional strategy execution and clear communication across channels.
- Experience with audience data analysis and media research tools such as Techedge (BARB) and eTelmar (RAJAR).
Culture & Benefits
- Competitive salary with flexible 35-hour workweek and flexible working options.
- 25 days annual leave with option to buy additional days.
- Defined pension scheme and discounted dental, health care, and gym memberships.
- Excellent career and professional development opportunities.
- Inclusive and values-based work environment promoting diversity and belonging.
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