Crm Campaign Manager (Fintech)

TL;DR

Crm Campaign Manager (Fintech): Executes multi-channel CRM campaigns with technical precision, ensuring seamless delivery of personalized communications across the customer lifecycle. Focus on troubleshooting campaign delivery issues and optimizing technical performance.

Location: Raffles Place - Singapore

Company

hirify.global is a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

What you will do

• Build and deploy email, push, SMS, and in-app campaigns in marketing automation platforms.
• Create dynamic content blocks, templates, and personalization logic.
• Implement segmentation queries and audience selection criteria.
• Set up A/B tests, control groups, and campaign measurement frameworks.
• QA campaigns across devices, clients, and markets before deployment.
• Maintain campaign calendar and coordinate with lifecycle marketing teams.

Requirements

• 3-5 years experience building campaigns in enterprise marketing platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign, etc.)
• Proficiency with HTML/CSS for email and in-app messaging.
• Advanced knowledge of SQL for audience segmentation and data queries.
• Understanding of personalization engines and dynamic content logic.
• Expert-level detail orientation with strong QA and testing mindset.
• Ability to work efficiently in fast-paced environment with multiple simultaneous campaigns.

Nice to have

• Experience with AMPscript, Liquid, or similar templating languages beneficial.
• Knowledge of multi-channel campaign coordination and calendar management.
• Understanding of compliance and regulatory requirements for email and mobile messaging.