Senior User Acquisition Manager (B2C Wellness Product)

TL;DR

Senior User Acquisition Manager (B2C Wellness Product): Responsible for attracting new users through paid acquisition channels and achieving target business metrics with an accent on marketing budgets, CAC/ROAS, GP/ROI. Focus on analyzing performance results, identifying patterns, and generating insights for subsequent iterations to improve unit economics and overall product growth.

Location: Hybrid work in the office in Kyiv, Lviv, or Warsaw, or full remote

Company

hirify.global is a venture builder that builds international product IT companies according to the rules of the world of venture investments.

What you will do

• Responsible for attracting new users through paid-acquisition channels and achieving target business metrics (marketing budgets, CAC/ROAS, GP/ROI).
• Manage advertising budgets and optimize advertising campaigns to improve unit economics.
• Analyze performance results, find patterns and form insights for the following iterations.
• Prioritize and test hypotheses (audiences, creatives, funnels).
• Interact with creative marketing, marketing and product funnels, analytics and product teams to improve results.

Requirements

• 2+ years of experience in performance marketing.
• Experience with Meta Ads / TikTok Ads or other paid channels.
• Successful experience managing advertising budgets from $300k/monthly.
• Ability to work with analytical tools (Tableau / Amplitude or similar).
• Ability to analyze indicators (CPM, CTR, CPA/CAC, ROAS, ROI, LTV), make data-driven decisions, find cause-and-effect relationships, generate new hypotheses.
• English level — Upper-Intermediate+

Nice to have

• Experience with subscription business models, as well as lifestyle, or content-heavy businesses.
• Participation in launching new directions and scaling audiences.
• Experience working with other channels like Applovin, Snapchat, Pinterest etc.
• Experience mentoring or managing a team.

Culture & Benefits

• Competitive market compensation.
• Strong, experienced and motivated team.
• Unlimited opportunities for professional growth and networking.
• Asymmetrical career development opportunities.
• Corporate benefits: meals, gym, medical insurance, etc.