Digital Ads Specialist (Adtech)

TL;DR

Digital Ads Specialist (Adtech): Managing paid advertising campaigns across Meta and Google, ensuring franchise locations receive high-performing, results-driven advertising with an accent on data analysis and strategic campaign adjustments. Focus on identifying patterns and opportunities within campaign data to optimize performance and improve operational efficiency.

Location: Permanent work-from-home setup

Company

hirify.global is an outsourcing company.

What you will do

• Assist with the setup, management, and optimization of Meta and Google advertising campaigns.
• Implement campaign updates, targeting adjustments, creative swaps, and bid/budget changes based on performance insights.
• Review daily and weekly performance trends across assigned accounts.
• Prepare performance breakdowns, summaries, and insights for internal review.
• Work closely with the Performance Manager to execute optimization plans and testing frameworks.
• Monitor ad approvals, disapprovals, audience delivery, budget pacing, and technical issues.

Requirements

• 3+ years of hands-on experience running Meta Ads and/or Google Ads campaigns.
• Strong data interpretation skills and the ability to analyze performance and implement strategic actions.
• Solid understanding of digital marketing fundamentals including audience targeting, bidding strategies, attribution, and optimization metrics.
• Experience working in fast-paced, multi-account environments.
• Highly organized with strong attention to detail.
• Excellent written and verbal communication skills (English).

Nice to have

• Familiarity with Looker Studio, Google Analytics 4, Sheets/Excel, and reporting dashboards.

Culture & Benefits

• Opportunity to work with a high-growth, high-performance fitness brand.
• Supportive team culture with clear guidance and development pathways.
• Long-term role with strong stability and predictable workflows.