Senior Associate - Campaign Management (Marketing)

TL;DR

Senior Associate - Campaign Management (Marketing): Develops and executes comprehensive digital marketing strategies aligned with pharma/life sciences brand objectives, focusing on paid media campaigns across search and social media. Focus on optimizing campaign performance through in-depth analysis, employing advanced bidding strategies, and adhering to pharma regulations.

Location: KA, IN

Company

hirify.global is a technology-led healthcare solutions provider, enabling healthcare organizations to be future-ready.

What you will do

• Develop, design, and execute comprehensive end-to-end search, social media, and digital marketing strategies.
• Manage the execution of search and social media projects, including keyword research, page creation, and content strategies.
• Develop and manage testing protocols, such as A/B testing of copy and landing pages.
• Define and implement paid campaign measurement frameworks for accurate reporting.
• Support the development and submission of RFPs and new business proposals.
• Conduct training sessions for colleagues on digital tools and paid media platforms.

Requirements

• Experience working in digital marketing agencies, servicing pharma clients, or in a pharma/life-sciences organization.
• Minimum 7 years of hands-on experience managing paid media campaigns on social media and search platforms.
• Proficient in managing branded and non-branded social media handles for pharma clients.
• Expertise in regular reporting to clients on paid campaign KPIs and website audits.
• Demonstrated ability to perform in-depth campaign analysis with strong analytical and data interpretation skills.
• Proven team player with excellent communication and project management skills.

Nice to have

• Knowledgeable on pharma product lifecycle from trial phase to expiration/end of market exclusivity.

Culture & Benefits

• hirify.global is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity.
• All employment decisions will be based on business requirements, the candidate’s merit, and qualification.