Biddable Social Specialist

TL;DR

Biddable Social Specialist: Executing, optimizing, and reporting performance campaigns across various social media platforms with an accent on data interpretation, audience research, and budget management. Focus on managing e-commerce objectives, setting up product catalogs, and troubleshooting tracking pixels for improved conversion rates.

Location: Must work from Johannesburg, South Africa with a hybrid approach (approximately four days in the office per week).

Company

hirify.global is WPP’s global media collective, uniting cutting-edge media intelligence and data solutions with creativity to deliver transformational growth for leading brands.

What you will do

• Implement and optimize end-to-end social media campaigns across major platforms including Meta, LinkedIn, Twitter, and TikTok.
• Interpret digital marketing data to provide actionable insights and recommendations for better campaign performance.
• Conduct audience, placement, and platform research to inform client paid media strategies.
• Manage and optimize social media campaigns with direct e-commerce objectives, focusing on ROAS, CVR, and CPA.
• Manage client spends diligently and ensure all campaigns deliver on internal performance requirements and client KPIs.
• Stay up-to-date with the latest digital marketing trends and implement brand safety and viewability controls.

Requirements

• Location: Must be based in Johannesburg, South Africa and work in a hybrid format (four days in office).
• At least 3-5 years of biddable social experience.
• Understanding of agency reporting and optimization processes.
• Knowledge of the local digital publisher landscape.
• Proficiency in setting up, managing, and troubleshooting product catalogs and implementing dynamic product advertising (DPA) campaigns.
• Strong understanding of e-commerce conversion tracking, including implementation and validation of tracking pixels (e.g., Meta Pixel, TikTok Pixel).
• Strong written, verbal, and presenting skills, with excellent copywriting and grammar.

Nice to have

• Social Media certifications (Blueprint, Twitter Flight School, LinkedIn).
• Extensive knowledge of bid strategies.
• Familiarity with major e-commerce platforms (e.g., Shopify, Magento).

Culture & Benefits

• Hybrid work environment (approximately four days in the office per week).
• Opportunity to tap into global hirify.global & WPP networks for professional growth and learning.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Commitment to fostering a culture of respect and equal opportunities.